Terms of Use — Birla Elevators

Welcome to Birla Elevators Limited (“Birla Elevators,” “Company,” “we,” “us,” or “our”). Thank you for being here and taking the time to explore our Digital Platforms (as defined below).

These Terms of Use (“Terms”) govern your access to and use of the website   https://birlaelevators.com (the “Website”), the Birla Elevate Plus (the “App”), and all associated digital interfaces, content, and online services operated by the Company (collectively referred to as the “Digital Platforms”).

Who We Are

Birla Elevators is one of India’s pioneering engineering companies with a legacy of innovation and excellence spanning several decades. We specialise in the design, manufacture, installation, and maintenance of elevators and escalators for residential, commercial, and industrial spaces across India.

The Digital Platforms are provided by Birla Elevators Limited, a company incorporated under the Companies Act, 2013, having its registered office at A-20, Industrial Area, Meerut Road, Ghaziabad – 201003, Uttar Pradesh, India.

Our Digital Platforms 

When you access or use our Digital Platforms, you may choose to create a User Account (defined below), raise service requests, access maintenance information, or interact with other features that we may make available from time to time. Through our Digital Platforms, you can explore our range of elevators, submit enquiries, request maintenance or installation support, and access resources related to our products and Services (defined below).

Our Services include but are not limited to: 

• · providing details about our elevators, maintenance, and related Services;
• · enabling you to raise and manage installation or service requests; and
• · offering online tools and communication channels that help you stay informed and connected with us. 

By accessing or using our Digital Platforms, you confirm that you accept the following Terms and any other terms or policies that may apply to certain Services. 

If there is a conflict between the Terms and any other specific terms of use posted for specific Services on our Digital Platforms, the latter shall have precedence with respect to your use of that part of the Digital Platform(s).

You are requested to read the Terms carefully before you use our Digital Platforms.

If you do not agree to these Terms, you must not use our Digital Platforms.

• 1. Definitions
• 1.1. “Applicable Laws” means all laws, statutes, rules, regulations, ordinances, and governmental or judicial orders that are applicable to your use of our Digital Platforms and the subject matter of these Terms, including without limitation any data protection, privacy, consumer protection, or cybersecurity laws, such as the Information Technology Act of 2000, the Digital Personal Data Protection Act, 2023, the Digital Personal Data Protection Rules, 2025  and any other relevant data protection and cybersecurity laws of India. 
• 1.2. “App” means the Birla Elevate Plus operated by the Company, through which Users may access certain Services.
• 1.3. “Content” means all information, data, text, images, graphics, audio, video, software, interfaces, design elements, and other materials made available by Birla Elevators on the Digital Platforms.
• 1.4. “Cookies” means small text files placed on a User’s device to help the Digital Platforms function efficiently, improve performance, and analyse usage, as described in the Company’s Cookie Policy.
• 1.5. “Digital Platforms” refers collectively to the Website   https://birlaelevators.com, the Birla Elevate Plus, and any other online interface, application, or digital service operated by the Company.
• 1.6. “Personal Data” means any data about an individual who is identifiable by or in relation to such data, as defined under Applicable Law.
• 1.7. “Products” means elevators, escalators, and any related equipment, components, accessories, or systems designed, manufactured, supplied, or marketed by Birla Elevators through its Digital Platforms. 
• 1.8. “Services” means the maintenance, inspection, and repair activities carried out by Birla Elevators to ensure the safe, reliable, and efficient operation of installed elevators in accordance with applicable safety standards and manufacturer guidelines.
• 1.9. “Smart Customer Connect / Feedback” means the customer support and feedback feature available through the Digital Platforms, allowing Users to share feedback, raise queries, or report concerns directly to Birla Elevators.
• 1.10. “Third-Party Links” means any external websites, applications, online resources, or digital services, including those operated by third-party service providers engaged by Birla Elevators, that not owned or operated by Birla Elevators that may be linked or accessible through the Digital Platforms. 
• 1.11. “Updates” means any modifications, enhancements, corrections, or new features introduced by Birla Elevators to its Digital Platforms, Products, or Services.
• 1.12. “User” or “you” means any person who accesses, uses, or interacts with the Digital Platforms or any of the Products or Services offered therein, whether in an individual capacity or on behalf of an organisation.
• 1.13. “User Account” means the personal account created by a User on the Digital Platforms to access certain features, submit requests, or avail Services offered by Birla Elevators.
• 1.14. “Usage Data” means information automatically collected when you access or use the Digital Platforms, including details such as your device type, browser information, IP address, date and time of access, interaction patterns, pages visited, time spent on pages, and other diagnostic or technical data generated through your use of the Digital Platforms. 
• 2. Additional Terms

The following additional terms form an integral part of these Terms and apply to your use of our Digital Platforms:

• 2.1. Our App Privacy Policy  https://apppolicy.birlaelevators.com/privacy_policy.html , which explains how we collect, use, store, and protect your Personal Data when you access or interact with the Birla Elevate Plus App.
• 2.2. Our Cookie Policy https://birlaelevators.com/cookie-policy.php , which provides detailed information about the use of cookies and similar technologies on our Digital Platforms.
• 2.3. Our Website Privacy Policy which explains how we collect, use, store, and protect your Personal Data when you access or interact with our website.
• 2.4. Any Service specific terms, including installation, maintenance, or support service arrangements, which may be communicated separately at the time of availing such Services. In the event of any inconsistency between these Terms and the Service-specific terms, the latter shall prevail for that particular Service.
• 3. Eligibility 
• 3.1. To access and use our Digital Platforms, you must meet the following conditions:
  • 3.1.1. You must be at least 18 years of age to use our Digital Platforms independently; 
  • 3.1.2. If you are below the age of 18 years, you may only use our Digital Platforms under the supervision of a parent or legal guardian who agrees to be bound by these Terms; 
  • 3.1.3. You must have the legal authority to enter into a contract under the Applicable Laws and specifically into these Terms; 
  • 3.1.4. If you are creating a User Account or using the Digital Platforms on behalf of a company, organisation, or other legal entity, you must have the necessary authority to bind that entity to these Terms.
• 3.2. By using our Digital Platforms, you represent and warrant that you satisfy all of the above eligibility requirements. If you do not, you must not use our Digital Platforms.

• 4. Account Creation and Responsibilities
• 4.1. In order to access certain features of our Digital Platforms, including availing our Services, you may be required to create a User Account with us on our Digital Platforms.
• 4.2. When creating a User Account, you agree to:
  • 4.2.1. Provide accurate, complete and up-to-date information;
  • 4.2.2. Keep your login credentials confidential and secure; and
  • 4.2.3. Promptly update any information in your User Account to ensure it remains current and accurate.
• 4.3. You are solely responsible for all activities that occur under your User Account. If you suspect or become aware of any unauthorised use of your User Account or any other breach of security, you must immediately notify Birla Elevators vide our contact details provided in the “Contact Us” section of these Terms.
• 4.4. We reserve the right to suspend, restrict, or terminate your User Account, or otherwise limit your access to the Digital Platforms, if we have reason to believe that:
  • 4.4.1. The information provided by you is false, inaccurate, or incomplete; 
  • 4.4.2. Your User Account is being used in violation of these Terms or any Applicable Law;
  • 4.4.3. Your User Account is being misused for fraudulent, abusive, or unlawful purposes; or
  • 4.4.4. Such action is necessary to protect the security, integrity, or reputation of Birla Elevators, its Digital Platforms, or other Users.
• 4.5. Your User Account, including any access credentials, permissions, or linked records, is personal to you and may not be transferred, sold, assigned, or otherwise shared with any third party without our prior written consent.
• 4.6. In the event your Account is suspended or terminated for violation of these Terms or Applicable Law, any such balances, rewards, or credits may be forfeited at our sole discretion, without any liability to you.
• 4.7. If you are under the age of 18, your parent or legal guardian is responsible for the creation, supervision, and ongoing use of your User Account and, by permitting you to access the Digital Platforms, accepts liability for all activities carried out through that User Account.
• 5. Acceptable Use of Our Digital Platforms
• 5.1. We are the owner or the licensee of all intellectual property rights on our Digital Platforms and in the content published on them, including but not limited to text, images, product descriptions, specifications, schematics, graphics, logos, videos, software, and any other materials made available to you.
• 5.2.  Our status (and that of any identified contributors) as the authors of Content on our Digital Platforms must always be acknowledged.
• 5.3. You must not use any part of the Content on our Digital Platforms for commercial purposes without first obtaining a written licence or authorisation from Birla Elevators. You may not resell, redistribute, 
• 5.4. mirror, or otherwise commercially exploit any portion of our Digital Platforms or the Services offered therein without our express written consent.
• 5.5. You must not misuse the Digital Platforms by knowingly introducing viruses, trojans, worms, logic bombs, or any other malicious or technologically harmful materials.
• 5.6. You must not attempt to gain unauthorised access to the Digital Platforms, the servers on which they are stored, or any server, computer, network, or database connected to them, nor attempt to disable, bypass, or otherwise interfere with any security or authentication features of the Digital Platforms.
• 5.7. You must not use the Digital Platforms in a way that could damage, disable, overburden, or impair our systems, servers, or network infrastructure, or that interferes with any other person’s access to or use of the Digital Platforms or the Services.
• 5.8. You must not attempt to reverse engineer, decompile, de-encrypt, or otherwise derive the source code, architecture, or underlying logic of any software, system, or tool used on our Digital Platforms.
• 5.9. You must not use any robot, spider, crawler, scraper, or other automated process, or any manual process with similar effect, to access, copy, or monitor any part of our Digital Platforms or Content without prior written consent.
• 5.10. When creating a User Account or submitting any form or request through our Digital Platforms, you must not provide false, misleading, or inaccurate information. You are responsible for ensuring that all information you provide, including Personal Data, is accurate, complete, and up to date.
• 5.11. When communicating with our service teams, customer representatives, or other Users through the Digital Platforms, you must maintain professional and respectful conduct. You must not engage in any behaviour that constitutes abuse, harassment, discrimination, intimidation, or otherwise interferes with a safe and courteous environment.
• 6. Intellectual Property
• 6.1. Our Digital Platforms and all Content made available on them are protected by applicable copyright, trademark, design, and other intellectual property laws of your jurisdiction. All such rights are owned by or lawfully licensed to Birla Elevators Limited.
• 6.2. All trademarks, service marks, trade names, logos, domain names, product designs, and brand features displayed on the Digital Platforms, including those associated with the  “Birla Elevators” marks, are the exclusive property of Birla Elevators Limitedor its licensors. Nothing in these Terms shall be construed as granting you any right, title, or licence to use any of these marks or materials without our prior written consent.
• 6.3. Birla Elevators grants you a limited, personal, non-exclusive, non-transferable, and revocable licence to access and use the Digital Platforms for your personal and lawful use, solely in connection with the Services, and subject to compliance with these Terms.
• 6.4. You may not copy, reproduce, modify, distribute, transmit, display, perform, publish, licence, create derivative works from, transfer, or sell any information, software, materials, or Services obtained from our Digital Platforms, except as expressly permitted under these Terms or with our prior written authorisation. You must not reproduce or frame any part of the Digital Platforms or their Content on any other website or medium.
• 6.5. Any unauthorised use of the Digital Platforms or their Content shall result in the immediate termination of the limited licence granted herein, without prejudice to any other rights or remedies available to Birla Elevators under applicable law. Upon such termination, you must promptly destroy or delete all copies of any downloaded or printed materials in your possession, custody, or control.
• 7. Confidentiality
• 7.1. In the course of accessing or using our Digital Platforms or communicating with us, you may receive or share information that is confidential in nature, including but not limited to Personal Data, technical data, business information, maintenance records, proprietary documentation, design details, or any other non-public information relating to Birla Elevators, its operations, or Services (“Confidential Information”).
• 7.2. You agree to keep all such Confidential Information strictly confidential and not to disclose, reproduce, distribute, or otherwise make such information available to any third party without our prior written consent, except where disclosure is required under Applicable Law or pursuant to a lawful direction of a competent authority.
• 7.3. You further agree that you shall not use any Confidential Information for any purpose other than to access or use the Digital Platforms or the Services in accordance with these Terms. You shall employ the same degree of care to safeguard the Confidential Information as you use to protect your own confidential information, but in no event less than a reasonable degree of care.
• 7.4. The obligations set out in this clause shall not apply to information that:
  • 7.4.1. Is or becomes public other than through a breach of these Terms;
  • 7.4.2. Was lawfully in your possession before being disclosed by us;
  • 7.4.3. Is independently developed by you without reference to our Confidential Information; or
  • 7.4.4. Is required to be disclosed under Applicable Law, in which case you must promptly notify us and cooperate with us to seek an appropriate protective remedy, where legally permissible.
• 7.5. All Confidential Information, including any copies or reproductions thereof, shall remain the sole property of Birla Elevators and shall, upon written request or upon termination of your use of the Digital Platforms, be returned or permanently deleted, as applicable.
• 7.6. The confidentiality obligations contained in this clause shall survive the termination or expiry of these Terms and shall continue for as long as such Confidential Information remains non-public.
• 8. Data Privacy
• 8.1. By using our Digital Platforms, you acknowledge that we will collect, use, and process your Personal Data in accordance with our App Privacy Policy https://apppolicy.birlaelevators.com/privacy_policy.html and Website Privacy Policy https://apppolicy.birlaelevators.com/privacy_policy.html, which form an integral part of these Terms.
• 8.2. These policies explain how we collect, use, disclose, and safeguard your information when you interact with our Digital Platforms. We encourage you to read them carefully to understand your rights and our practices.
• 8.3. By continuing to use our Digital Platforms, you consent to the handling of your Personal Data in the manner described in these policies and in compliance with Applicable Laws.
• 9. Safety of Your User Account
• 9.1. If you create a User Account or are provided with a user identification code, password, or any other piece of information as part of our security procedures, you must treat such information as strictly confidential. You must not share, disclose, or otherwise make it accessible to any third party.
• 9.2. We reserve the right to suspend, restrict, or disable your user account or access credentials at any time if we reasonably believe that you have failed to comply with these Terms or if it is necessary to protect the security or integrity of our Digital Platforms.
• 9.3. You are solely responsible for all activity that occurs under your account. If you know or suspect that anyone other than you knows your login credentials, you must promptly notify our Grievance Officer, Anurag Manglik (Grievance officer) at grievance@birlaelevators.com .
• 10. Security of Our Digital Platforms
• 10.1. We take cybersecurity seriously and have implemented reasonable technical and organisational measures to protect our Digital Platforms. However, no system can be guaranteed to be completely secure or free from malware, viruses, or other harmful components.
• 10.2. You are responsible for ensuring that your devices, software, and network connections are configured securely when accessing our Digital Platforms. You must use appropriate security safeguards such as updated antivirus software, firewalls, and strong passwords to protect your own systems and data.
• 10.3. Any misuse of our Digital Platforms in violation of these Terms, including but not limited to the introduction of malware or attempts at unauthorised access, may constitute a criminal offence. We reserve the right to report such breaches to the relevant law enforcement authorities, and your right to use our Digital Platforms will cease immediately.
• 11. Third Party Content 
• 11.1. Our Digital Platforms may include or provide access to Third Party Links, which may redirect you to websites, applications, or content not owned or controlled by Birla Elevators. These Third Party Links are provided solely for your convenience. We do not endorse, monitor, or assume responsibility for any such third-party content, products, or services.
• 11.2. By accessing or using any Third Party Links through our Digital Platforms, you acknowledge and agree that you do so entirely at your own discretion and risk. We are not responsible for the availability, accuracy, reliability, or practices of such third parties, nor for any loss or damage that may result from your use of them. We encourage you to review the terms of use and privacy policies of those third parties before engaging with their websites or services.
• 11.3. You agree not to post, upload, or distribute content on our Digital Platforms that infringes upon the intellectual property rights or other rights of any Third Party.
• 11.4. We reserve the right, at our sole discretion, to remove or restrict any content that violates these Terms or is otherwise deemed unlawful, harmful, or inappropriate.
• 12. Beta Services 
• 12.1. We may, from time to time, make certain new features or functionalities of its Digital Platforms available as beta or pilot services for limited testing and feedback purposes. Such beta services are provided on an “as is” and “as available” basis.
• 12.2. Beta services may not be fully functional, may contain errors, or may be subject to change, suspension, or discontinuation at any time without prior notice. Birla Elevators does not make any warranties, representations, or commitments regarding the performance, reliability, or availability of any beta service.
• 12.3. By choosing to access or use any beta service, you acknowledge that such use is at your sole discretion and risk, and that Birla Elevators shall not be liable for any loss, damage, or inconvenience arising out of or in connection with your use of such beta services.
• 13. Termination of Access
• 13.1. Birla Elevators reserves the right to suspend or terminate your access to the Digital Platforms, in whole or in part, at any time and at its sole discretion, including where it reasonably believes that you have violated these Terms, any Applicable Law, or have engaged in misuse, fraud, or other unauthorised activity.
• 13.2. If you wish to raise any concern or grievance relating to our Digital Platforms, you may write to our Grievance Officer, Anurag Manglik (Grievance officer) at grievance@birlaelevators.com 
• 13.3. Upon termination of your access, your right to use the Digital Platforms shall immediately cease. Any provisions of these Terms that by their nature are intended to survive termination shall continue to remain in force.
• 14. Suspension or Discontinuation of our Digital Platforms
• 14.1. We do not guarantee that the Digital Platforms, or any Content available on them, will always be available, uninterrupted, or error-free. Birla Elevators may suspend, withdraw, restrict, or modify the availability of all or any part of the Digital Platforms at any time for business, maintenance, or operational reasons. Where practicable, we will provide reasonable notice of such suspension or discontinuation. We shall not be liable to you or any third party for any loss, damage, or inconvenience arising out of or in connection with any such downtime, suspension, or discontinuation.
• 14.2. Information made available on the Digital Platforms, including descriptions of Products and Services, is provided for general reference purposes. While we strive to ensure accuracy, such information may not always be complete, current, or error-free. Any Service-related transaction or request made through the Digital Platforms shall also be governed by the relevant policies published on them.
• 15. No Warranties
• 15.1. The Digital Platforms, together with all Content, information, materials, and software made available through them, are provided on an “as is” and “as available” basis. We make no representations or warranties, express or implied, including but not limited to warranties of merchantability, non-infringement, or fitness for a particular purpose.
• 15.2. We do not warrant that the Digital Platforms will be uninterrupted, secure, free of errors, or free from malware, viruses, or other harmful components, or that any defects will be corrected. Your use of the Digital Platforms is at your sole risk.
• 15.3. We are not responsible for any damage to your device, loss of data, or other issues that may arise from your access to or use of the Digital Platforms, or from downloading any Content available on them.
• 16. Limitation of Liability
• 16.1. To the fullest extent permitted under Applicable Laws, neither Birla Elevators, its directors, officers, employees, affiliates, agents, or service providers (collectively, the “Protected Entities”) shall be liable for any direct, indirect, incidental, consequential, special, exemplary, or punitive damages arising out of or in connection with your access to, use of, or inability to use the Digital Platforms, including but not limited to any loss of profits, business interruption, data loss, or system failure.
• 16.2. The Protected Entities shall not be liable for:
  • 16.2.1. Any errors, inaccuracies, or interruptions in the information, materials, or Content made available through the Digital Platforms, whether originating from Birla Elevators or any third party;
  • 16.2.2. Any unauthorised access to or misuse of your data, transmissions, or Account, including any loss of credentials or information arising from online security risks beyond our reasonable control;
  • 16.2.3. Any act, omission, or negligence of third parties, including our service partners, contractors, data processors, or external websites accessible through Third Party Links, or for any loss or damage resulting from your reliance on their content, products, or services;
  • 16.2.4. Any delay, disruption, or unavailability of the Digital Platforms or Services due to maintenance, system issues, outages, or events beyond our reasonable control; or
  • 16.2.5. Any loss, error, or issue resulting from incorrect, incomplete, or outdated information or Personal Data submitted or provided by you (or on your behalf) through the Digital Platforms, including where such inaccuracy affects Service requests, maintenance scheduling, or communications.
• 16.3. In jurisdictions that do not permit the exclusion or limitation of certain liabilities, the liability of the Protected Entities shall be limited to the maximum extent permitted by law.
• 16.4. The Protected Entities shall not be liable for any acts, omissions, representations, or conduct of our employees, agents, ambassadors, or other representatives acting in their personal capacity and outside the scope of their engagement with Birla Elevators.
• 17. Indemnity 
• 17.1. You agree to indemnify and hold harmless Birla Elevators, its officers, directors, employees, agents, affiliates, and service providers (collectively, the “Indemnified Parties”) from and against any and all claims, damages, losses, liabilities, costs, or expenses (including reasonable legal fees) arising out of or in connection with:
  • 17.1.1. Your access to or use of the Digital Platforms or Services;
  • 17.1.2. Any data, information, or materials submitted, uploaded, or otherwise provided by you through the Digital Platforms;
  • 17.1.3. Your violation of these Terms or of any Applicable Law, regulation, or third-party right, including intellectual property or privacy rights; or
  • 17.1.4. Any fraudulent, negligent, or unlawful act or omission by you in connection with your use of the Digital Platforms.
• 17.2. This indemnity will survive the suspension, termination, or discontinuation of your Account or access to the Digital Platforms.

• 18. Assignment 
• 18.1. We may transfer, assign, or delegate our rights and obligations under these Terms to another organisation, including any successor entity, affiliate, or group company. We will use reasonable efforts to ensure that any such transfer does not adversely affect your rights under these Terms.
• 18.2. You may not assign or transfer your rights or obligations under these Terms to any third party without our prior written consent.
• 19. Force Majeure 
• 19.1. We shall not be responsible or liable for any delay or failure to perform our obligations under these Terms where such delay or failure results from circumstances beyond our reasonable control. Such circumstances include, but are not limited to, acts of God, natural disasters, pandemics, strikes, labour disputes, wars, hostilities, civil unrest, government restrictions, power or internet outages, failures of telecommunications or logistics networks, or any similar events.
• 19.2. In the event of such an occurrence, our obligations shall be suspended for the duration of the event, and we will take reasonable steps to resume normal operations as soon as practicable.
• 20. Territorial Scope and Jurisdiction 
• 20.1. Our Digital Platforms and Services are intended for use by individuals and organisations in India and are subject to Applicable Laws of India. We do not represent that the Content or features available on or through our Digital Platforms are appropriate, lawful, or available for use in all jurisdictions. Accessing our Digital Platforms from locations where such access is unlawful or restricted is prohibited. You are responsible for ensuring that your use of our Digital Platforms complies with all local laws applicable to you.
• 21. Governing Law
• 21.1. Please note that these Terms, their subject matter and their formation, are governed by the laws of India. You and we both agree that the courts of Ghaziabad, India have exclusive jurisdiction in case of any dispute. 
• 22. Dispute Resolution
• 22.1. These Terms constitute the entire agreement between Birla Elevators and you with respect to your use of the Digital Platforms. Any claims you may have with respect to your use of the Digital  Platforms must be commenced within 30 days of the cause of action.
• 23. Changes to the Terms
• 23.1. We reserve the right to modify, amend, or update these Terms at any time, at our sole discretion, to reflect changes in Applicable Law, operational requirements, or improvements to our Digital Platforms or Services.
• 23.2. The ‘Last Updated’ date at the top of these Terms will indicate when changes were last made. You are encouraged to review these Terms periodically to stay informed.
• 23.3. Your continued use of our Digital Platforms following any revisions constitutes your acceptance of the updated Terms. If you do not agree with the changes, you must immediately discontinue use of our Digital Platforms.
• 24. Waiver
• 24.1. No waiver by us of any breach or default under these Terms shall be deemed a waiver of any preceding or subsequent breach or default. Any waiver must be in writing and duly authorised by us to be effective.
• 25. Severability
• 25.1. If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be severed from these Terms and the remaining provisions shall remain valid and enforceable to the fullest extent permitted by law.
• 26. Contact Us
• 26.1. For any complaints or concerns regarding our Digital Platforms’ Content or any breaches of these Terms, you may contact our Grievance Officer in writing at the following address: Anurag Manglik (Grievance officer) grievance@birlaelevators.com