Privacy Policy – Birla Elevators Limited

• 1. Introduction
  • 1.1. Welcome to Birla Elevators Limited  (“Birla Elevators,” “we,” “our,” “us”). At Birla Elevators, we are committed to the design, manufacture, installation, modernization, and maintenance of elevators and lift systems, catering to residential, commercial, institutional and industrial projects across India. Your trust is important to us, and we are dedicated to protecting your privacy and safeguarding your personal data whenever you interact with us.
  • 1.2. This privacy policy (“Privacy Policy”) describes how Birla Elevators collects, uses, safeguards and processes your Personal Data (as defined below) through your use of our Birla Elevate Plus Application (“App”).
  • 1.3. Through our App, we provide Users with information regarding their orders placed with us. 
  • 1.4. By engaging with our App, you acknowledge and agree to the practices described in this Privacy Policy, and you consent to the collection and use of your personal data in accordance with applicable data protection laws, including but not limited to the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023 (India) and any other relevant privacy rules and regulations.
  • 1.5. Please note that this Privacy Policy may be updated from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The most current version will always be available on our App.
• 2. Definitions
  • 2.1. “Account” means the personal account created by a User on the App for the purpose of accessing and availing the services offered by Birla Elevators. 
  • 2.2. “Cookies” are small text files that are placed on your device when you visit a website or application. They are used to store information about your browsing activity, preferences, and other technical data, and may be used to enhance your experience, improve website performance, and provide analytics or personalised content. Cookies may be set by the website or application you are visiting (“first-party cookies”) or by Third Party services used by the App (“third party cookies”).
  • 2.3. “Personal Data” means any data about an individual who is identifiable by or in relation to such data, including but not limited to identity data, contact data, Account data, transaction data, technical data, and usage data as described in this Privacy Policy.
  • 2.4. “Third Parties” means external service providers, partners or affiliates engaged by Birla Elevators in connection with the App, including but not limited to cloud hosting providers, third party vendors, service providers, advertising or marketing partners. 
  • 2.5. “User” or “you” refers to any individual who accesses, browses or makes use of the App. 
• 3. Our Contact Information
  • 3.1. Any questions, comments, requests, grievances regarding this Privacy Policy and/or the processing of your Personal Data should be addressed to our Grievance Officer, Anurag Manglik (Grievance officer)  at  grievance@birlaelevators.com .  
• 4. Scope of the Privacy Policy 
  • 4.1. This Privacy Policy applies to all individuals who use our App (hereinafter referred to as “User” or “you”). It does not extend to any external websites, platforms, or applications that may be accessed through links on our App, nor does it apply to any information collected offline or through channels other than this App. We encourage you to review the privacy policies of those Third Party sites before sharing any Personal Data.
  • 4.2. By using our App, you agree to comply with all applicable laws and regulations, and you accept the terms of this Privacy Policy along with our Terms of Use, which govern your use of the App. You may access our Terms of Use here:apppolicy.birlaelevators.com
  • 4.3. All undefined terms used in this Privacy Policy shall have the meaning assigned to them in the Terms of Use.
• 5. Personal Data We Collect From You
  • 5.1. When you interact with our App, we may collect different categories of Personal Data. These may include:
    • 5.1.1. Personal Data collected from Users
      • (a) Identity Data: Name, company name, Permanent Account Number (“PAN”), Aadhar number, KYC form, audio recording;
      • (b) Contact Data: Email address, contact number, and address;
      • (c) Transaction Data: Goods and Services Tax Number (“GSTN”), bank details;
      • (d) Account and Profile Data: Details provided when you register for an account, including usernames, registration number, passwords, and saved settings;
      • (e) Technical Data: IP Address, browser type and version, device model, device operating system, screen size, device type, mobile application usage data, Internet Service Provider (“ISP”), date and time stamp, time zone setting, location and other technology identifiers used; 
      • (f) Usage Data: Information about how you engage with our App, including referring URL, pages visited, browsing patterns, search queries, interactions with content, time spent on the App and statistical data about how you interact with the App;
      • (g) Cookie Data: Information collected through Cookies and similar technologies, including device ID, network information, web beacons and session data;
      • (h) Voluntary Submissions: Any personal information you choose to provide directly, such as feedback, or other content you submit through our App; and
      • (i) Location Data: Building name, lift number.
  • 5.2. We also collect, use, and share aggregated insights, for analytics purposes. Aggregated insights are made up of information from many people, but it cannot be used to identify any one individual. For example, we might use aggregated insights to calculate the percentage of Users who visit a certain part of our App. 
• 6. How We Collect Your Personal Data
  • 6.1. We use different methods to collect Personal Data from and about you including through: 
    • (a) Direct interaction: Information provided to us directly by you, such as your identity, contact, and financial data, including information shared when signing up to our email communication, sending us an email or other communication, registering to use the App, and opening your Account, or contacting our customer support team.
    • (b) Automated technologies or interactions: Technical data collected regarding your device, browsing actions, your IP address, patterns using Cookies, operating system, type of device, device identification number, mobile operating system and browser type, for system administration, to filter traffic, and report on statistics. 
    • (c) Third Parties or publicly available sources: Information we may receive from Third Parties including but not limited to service providers, advertising partners, or social media platforms where you engage with our brand. Such Third Parties are independent of Birla Elevators and are bound by their own privacy practices. 
• 7. Grounds For Collecting Your Personal Data
  • 7.1. We will only collect and use your Personal Data when the applicable law allows us to. We will most commonly collect your Personal Data:
    • (a) When you give us consent to do so; or
    • (b) When you provide us with Personal Data for a specific purpose, such as creating an Account, or
    • (c) When we need to comply with a legal obligation; or
    • (d) For any other legitimate reason that is allowed by applicable law.
• 8. Purposes For Which We Collect Your Personal Data
  • (a) To register you as a User and/or customer when you use our App;
  • (b) To provide our service and operate the App;
  • (c) To update, improve, and/or enhance the App and to develop new features, functionality;
  • (d) To provide technical support for, secure, and protect the App, including to detect and prevent fraud, abuse, or security risks, and to track outages and troubleshoot;
  • (e) To generate analytics and create reports related to the App;
  • (f) To market our services to you; 
  • (g) To respond to your inquiries and requests, or otherwise communicate with you to provide you with assistance related to the App;
  • (h) To enforce our agreements with you, resolve disputes or otherwise to carry out our obligations and enforce our rights, and to protect our business interests and rights of Third Parties;
  • (i) To comply with legal and contractual obligations and requirements;
  • (j) To facilitate connections with Third Party platforms or services, such as integrations with compliance tools, communication platforms, or cloud services;
  • (k) To send administrative communications, such as confirmations, invoices, technical notices, updates, and security alerts and to respond to your inquiries and provide customer support; and
  • (l) For any other purpose disclosed to you at the time of collection of your Personal Data, or with your consent.
• 9. Accuracy of Personal Data
  • 9.1. You are responsible for ensuring that the Personal Data you provide to us through our App is accurate, complete, and up to date. We will not be liable for any issues arising from inaccurate or incomplete information provided by you.
• 10. Change In Purpose 
  • 10.1. We will only use your Personal Data for the purposes for which we collected it. If we intend to use your Personal Data for another purpose, we will notify you and explain the reasons for doing so. Where required by law, we will seek your consent before using your Personal Data for the new purpose. 
  • 10.2. Please note that we may process your Personal Data without your consent or knowledge where this is required or permitted by applicable laws.
• 11. Data Sharing
  • 11.1. We may share your Personal Data with the parties set out below in the following limited circumstances:
    • (a) Our branches in order to provide our services and effective customer support;
    • (b) Our Third Party service providers, including IT infrastructure providers, cloud hosting services, or customer support tools engaged by us in the course of our business;
    • (c) Professional advisers including lawyers, bankers, auditors and insurers to enable them to provide the professional services that they render to us;
    • (d) Government bodies, regulators and other authorities who require reporting of processing activities and in certain circumstances compliance with any legal obligations or to meet any law enforcement requirements; 
    • (e) Third Parties to whom we may choose to sell, transfer or merge parts of our business or our assets as part of that transaction, but only as the applicable laws may permit; 
    • (f) For analytical and research purposes, we may aggregate and/or de-identify your Personal Data in a manner that ensures it can no longer be associated with or used to identify you. Such aggregated or de-identified information is not considered Personal Data under applicable law, and we may use or disclose it for research, analytics, benchmarking, or any other lawful purpose; or
    • (g) If such disclosure is reasonably necessary to comply with applicable laws, regulations, or court orders; to respond to legitimate information requests from law enforcement or other governmental authorities; to enforce our agreements or policies; or to investigate, prevent, or address security threats, fraud, or other malicious activities. 
  • 11.2. In any case, we require all Third Parties to respect the security of your Personal Data and to treat it in accordance with the applicable laws. We do not allow our Third Party service providers to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions. Further, we do not sell your Personal Data or share it with any Third Parties for any purpose not mentioned in this Privacy Policy.
• 12. Children’s Privacy
  • 12.1. Our App is intended for use by individuals who are at least 18 (eighteen) years of age or older. We do not knowingly collect Personal Data from children, i.e., individuals under the age of 18 (eighteen) years. 
  • 12.2. If you are under 18 (eighteen) years, you should not register for an Account or otherwise provide any Personal Data through our App. 
  • 12.3. If you believe that we have inadvertently collected any Personal Data from a child, i.e., individual under the age of 18 (eighteen) years, please contact our Grievance Officer, Anurag Manglik (Grievance officer)  at  grievance@birlaelevators.com immediately and we will take steps to promptly delete such information from our records. 
  • 12.4. If we discover that we have inadvertently collected Personal Data from a minor, we will take reasonable steps to delete such information from our systems.
• 13. Cookies 
  • 13.1. As you interact with our App, we will automatically collect technical data about your device, browsing actions and patterns. We collect this Personal Data by using Cookies. The Personal Data collected by using Cookies is used to customize the App and enhance the value of the features offered through App. To learn more about Cookies and how we use them, see our Cookie Policy at 

    Cookie Policy!

     
  • 13.2. We may also use Third Party analytics and advertising technologies to understand how User engage with our App, measure the effectiveness of our marketing campaigns, and deliver personalised advertising content. These Third Parties may collect information about your online activities across different websites and over time through Cookies and similar technologies. 
  • 13.3. Any Personal Data collected through such Third Party tools are processed in accordance with this Privacy Policy as well as the respective privacy policies of those Third Parties. You can manage your preferences regarding targeted advertising and tracking technologies through your browser settings, Cookie settings, or directly with the Third Parties that provide these services.
• 14. Storage And Retention of Your Data
  • 14.1. All the Personal Data provided by you will be uploaded to secure servers that are controlled by us or our trusted service providers. These servers may be located in various global locations, depending on your location and applicable laws. We may also use Third Party processors to store Personal Data collected from you.
  • 14.2. Birla Elevators treats all Personal Data it receives from you as confidential and does not use the Personal Data for any purpose other than in accordance with this Privacy Policy. We have security measures in place to protect your Personal Data from unauthorized access, use, or disclosure.
  • 14.3. We take appropriate security measures on both a technical and an organisational level designed to keep your Personal Data secure. Our technical, administrative, and physical procedures are designed to protect Personal Data from loss, theft, misuse, and accidental, unlawful, or unauthorized access, disclosure, alteration, use, and destruction. The transmission of data via the internet is not completely secure, and we cannot guarantee the security of your information. You also share responsibility for maintaining the privacy and security of your Personal Data, for example, by avoiding all other non-authorized access to your login and access code. We encourage you to immediately notify us of any unauthorized use of your personal Account by sending an email to our Grievance Officer, Anurag Manglik (Grievance officer)  at  grievance@birlaelevators.com
  • 14.4. We regularly review our security measures to make sure they are keeping your Personal Data safe. However, no security measures are perfect. 
  • 14.5. We will only retain your Personal Data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your Personal Data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
  • 14.6. Typically, we determine the appropriate retention period for Personal Data by considering the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.
  • 14.7. We may also anonymize your Personal Data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
• 15. Transfer of Data 
  • 15.1. Some of our Third Party processors and Third Party IT and cloud-based infrastructure may be based in different jurisdictions so their processing and storing of your Personal Data will involve a transfer of Personal Data to other jurisdictions. All such transfers are carried out in accordance with applicable laws.
  • 15.2. Please contact our Grievance Officer, Anurag Manglik (Grievance officer)  at if you want further information on the safeguards we implement when transferring your Personal Data to other jurisdictions. grievance@birlaelevators.com
• 16. Your Legal Rights
  • 16.1.  Under the applicable data protection laws, you have the following rights: 
    • (a) Right to access information: You can ask us for the following information:
      • (i) A summary of the Personal Data we have about you.
      • (ii) What we do with your Personal Data.
      • (iii) Who we share your Personal Data with.
      • (iv) What Personal Data we have shared with other organisations.
    • (b) Right to correction, completion, and erasure: You have the right to ask us to correct, complete, or erase your Personal Data. This means that you can ask us to:
      • (i) Fix any mistakes in your Personal Data.
      • (ii) Add any missing information to your Personal Data.
      • (iii) Delete your Personal Data.
    • (c) Right to grievance redressal: You have the right to complain to us if you believe we have violated your privacy rights. You may reach out to our Grievance Officer, Anurag Manglik (Grievance officer)  at  grievance@birlaelevators.com to file a complaint.
    • (d) Right to be informed: You have the right to be informed about the purpose of processing, collecting and transferring the Personal Data. 
    • (e) Right to nominate: You can choose someone to exercise your privacy rights on your behalf if you are unable to do so yourself. This could be because of death or an inability to exercise your rights due to unsoundness or mind or bodily infirmity. 
    • (f) Right to withdraw consent: You can withdraw your consent to us for processing your Personal Data at any time. We will stop processing your Personal Data once you withdraw your consent. However, withdrawing your consent will not affect any processing that we did before you withdrew your consent. We may also be unable to provide you with certain products or services if you withdraw your consent. We will tell you if this is the case when you withdraw your consent.
  • 16.2. If you wish to withdraw your consent to us regarding processing of your Personal Data, please email our Grievance Officer, Anurag Manglik (Grievance officer) grievance@birlaelevators.com
  • 16.3. If you wish to exercise any other rights set out above, please contact our Grievance Officer, Anurag Manglik (Grievance officer)  at  grievance@birlaelevators.com
  • 16.4. We may need to request specific information from you to help us verify your identity. This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. 
• 17. Right to Complaint to the relevant Data Protection Authority
  • 17.1. You also have the right to make a complaint at any time to the relevant data protection authority, which is the supervisory authority for data protection in your jurisdiction.
• 18. External Links 
  • 18.1. Our App may include links to Third Party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share Personal Data about you. We do not control these Third Party websites and are not responsible for their privacy statements. When you leave our App, we encourage you to read the privacy policy of every website you visit. This Privacy Policy does not apply to these other websites which are subject to any privacy or other policies they may have. 
• 19. Refusal to Provide Personal Data
  • 19.1. Where we need to collect Personal Data by applicable laws, or under the terms of a contract we have with you, and you fail to provide that Personal Data when requested, we may not be able to deliver the functionalities of our App or any part thereof. 
• 20. Dispute Resolution 
  • 20.1. In the event of any dispute arising out of or in connection with this Privacy Policy, including disputes relating to the interpretation, breach, or enforcement of this Privacy Policy, they shall be resolved in conjunction with the procedures and dispute resolution mechanisms set forth in the Terms of Use.
• 21. Revisions to this Privacy Policy
  • 21.1. We may update this Privacy Policy from time to time. We will place a prominent notice that will be visible to you. You should check back here periodically to see if the Privacy Policy has been updated as we will always show the date of the latest modification of the Privacy Policy.